In a way, it sort of harkens back to the movie studios of the 1930s. Warner Brothers was known for gangster pictures, MGM produced lavish spectacles, and Universal cranked out horror flicks. It’s not the first time I’ve used the movies as a base of knowledge for theatre. Some don’t approve of such cross-pollination, but since I never officially studied theatre, it works for me. (Of course I never officially studied movies either, but I’ve watched enough for ten lifetimes easily.)
Basically, I built a season for me and the actors. It’s been my experience that actors enjoy the juicy and meaty dialogue that come with playing unsavory characters. They’re more fun. You get to say and do things unacceptable in polite society.
Nowadays, you’d toss in one, maybe two of those types of shows into a season. In some areas of the country, this would be too much. I know, I know, even though it’s spread out over several months, when one of your goals is selling season tickets, this is a tough sell.
When you craft a well-thought out event, or series of events, what tools do you have at your disposal? While print media in terms of newspapers and magazines is in decline – even The New York Times has announced it will stop printing by 2015 – print media in terms of flyers, posters, etc., I don’t believe will ever go away.
Due to the proliferation of digital media content, the hard copy becomes even more substantive. It becomes a keepsake. My friends have tickets to the plays and hockey games they’ve seen. Despite the advantages, the bottom line is digital is fleeting. It's gone in an instant. You can pull it up in an instant, but if you don't have a backup, you're screwed.
Let’s get back on track. In going through the printed materials I’ve gathered over the years, I came across many postcard-size items. Some you could actually mail, but mainly just a nice size you wouldn’t have to fold in order to take with you.
So I designed a postcard (4” x 6”) for the season and for individual shows. (And yes, I tweaked the Acme logo … again.) A successful design can be manipulated into various sizes. When it comes to the individual shows, I think these designs rock. I’m not completely satisfied with the season look up top, but it’ll work for now.
Front and back of the season postcard.
Nowadays, you’d toss in one, maybe two of those types of shows into a season. In some areas of the country, this would be too much. I know, I know, even though it’s spread out over several months, when one of your goals is selling season tickets, this is a tough sell.
When you craft a well-thought out event, or series of events, what tools do you have at your disposal? While print media in terms of newspapers and magazines is in decline – even The New York Times has announced it will stop printing by 2015 – print media in terms of flyers, posters, etc., I don’t believe will ever go away.
Due to the proliferation of digital media content, the hard copy becomes even more substantive. It becomes a keepsake. My friends have tickets to the plays and hockey games they’ve seen. Despite the advantages, the bottom line is digital is fleeting. It's gone in an instant. You can pull it up in an instant, but if you don't have a backup, you're screwed.
Let’s get back on track. In going through the printed materials I’ve gathered over the years, I came across many postcard-size items. Some you could actually mail, but mainly just a nice size you wouldn’t have to fold in order to take with you.
Front and back of show postcard.
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