WOW ... Weekend of Weaving

This brochure was a challenge. In looking at what other groups had done, most were difficult to follow, and difficult to read. Not that they were illegible, it was that the flow of information wasn’t laid out in a fashion to engage the reader. Granted, if you’re already a basket weaver, such details probably don’t matter, but if you’re looking to attract new weavers, then you want to produce something that’s not threatening.

 The covers and insides of the WOW brochure. Trust me,

there is a way to fold this and have it make sense.

With 10 baskets to choose from for a cover photo, something made of the same material throughout to offer a consistent background was needed. I know, I know, you’re probably wondering, “Wayne, why didn’t you use a full bleed on the cover?” First, for those who don’t know, a “full bleed” is when the image extends to the edges. (Think of a photo in a magazine.) This group has a color photocopier networked to their computer. Copiers cannot print to the edge of a page. The bonus is you can print whatever need whenever, and not be stuck with hundreds of brochures that have a date on them, rendering them useless after a certain point. However, you do lose the option of having a full bleed with your graphics, but with a little planning and effort, you can still have a professional looking product.

When first approached with this, the weekend didn’t have a name. I suggested Weekend of Weaving (WOW) secretly hoping something else would come to mind. But WOW stuck, and it grew on me, mainly because if you’re doing something out of your comfort zone, and succeed, the response is mostly likely, “WOW! I did that!”

The poster came next. The two need to refer to each other. Since the cover is narrow, I tried to scale it, but at the end of the day, I wasn’t a fan of the narrow poster. I had cropped the original image, so I extended out from the left. The text starts just a smidge from the center, and it looks on purpose. Something new is the addition of a QR code. (Just because they’re basket weavers doesn’t mean they’re not tech savvy.)